SEO can help improve the performance of your online marketing campaigns. It’s a great way to reduce costs and increase ROI (return on investment).One of the primary benefits of a successful SEO strategy is that it presents your brand to searchers at every stage of the customer journey. As a result, your company becomes a trusted, familiar resource for consumers no matter their stage in the purchase funnel.SEO helps to make it easier for search engines to navigate your website. SEO consists of reorganizing the site architecture and links to make it easy to find and navigate the pages on your site.